You can watch the full commercial below. And of those, only 22 states require the content to be medically accurate. In one of the commercials, Schumer talks about misconceptions regarding tampons with an actual medical expert, Dr. Schumer lightens the conversation by asking whether tampon ingredients include dioxins, bleach, gluten or guacamole. The comedic videos, which were directed by Kathy Fusco of Hungryman, will be shown on TV as well as digital and social media platforms.
In addition to the mall and doctor office scenes, the Tampax commercials include Schumer asking a stranger for a tampon in a public restroom. The bit centers on the various sizes of tampons, and the commercial notes that Tampax offers a wide assortment. Even UK has scrapped tampon tax finally! A third added: 'This is the Tampax advert everyone who uses them needs'.
Backlash over the advert comes after a series of other feminine hygiene campaigns were slammed, including the This Girl Can promotion earlier this year, which showed a girl exercising with a visible tampon string. Others have argued that the advert is useful for teaching women how to correctly use tampons and have praised Tampax.
Our light-hearted advert centres around a very common usage question and is designed to help those who use applicator tampons with how to properly use the product. As a result, many felt that tampons just 'weren't for them' but from talking further with these women we believe the problem lies with incorrect insertion.
During its development, we tested it with women of all ages to understand reactions and to ensure it clearly communicated how to properly insert a tampon. We would invite anyone with questions on usage to contact our consumer care advisors on or UK , IRE '. The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline. Argos AO. Privacy Policy Feedback. Scroll down for video.
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